When is marketing communications rocket science?

Alpharetta, GA - 01-29-07 - Space researchers enlist Georgia-based AVG Communications and EJW Associates, Inc. marketing team to gain global attention for far out ideas. For aerospace technology researchers, boosting awareness is a critical first step in building professional collaboration and technology application acceptance. Securing funds for the world's first photon laser thruster prototype, and development of alternative spacecraft propulsion that uses the earth's magnetic field are ultimate goals for two new clients: Bae Institute, and Cornell University's Mechanical and Aerospace Engineering Department. The AVG/EJW marketing team, working with principal researchers at each organization, has already implemented a basic marketing program for each. Both plans call for the launch of public relations campaigns supported by illustrative web sites. So far, marketing results indicate all systems go, with news being picked up by over 50 news outlets worldwide, and a quantum leap in site traffic and inquiries. Doors to major private and government funding sources have been opened, with funding pitches favorably received. A long time space research advocate, Bob Scaringe of AVG has logged countless hours marketing the benefits of space exploration and the technology's halo effect on consumer and commercial developments. He is an active volunteer in the Atlanta-based NASA Institute for Advanced Concepts (NIAC), whose mission is to encourage "thinking decades into the future in pursuit of concepts that will 'leapfrog' the evolution of current aerospace systems." Emil Walcek, president of EJW Associates has been crafting technology content and producing creative B to B marketing communications for over two decades.